HU University of Applied Sciences Utrecht launches brand campaign to strengthen regional collaboration

The campaign How? HU! marks the launch of a multi-year brand strategy aimed at strengthening HU’s position as a socially relevant knowledge institution.
Developed in collaboration with Happy Horizon, the campaign emphasizes that HU is a place where education, research, and the professional field converge. Every day, HU works together with businesses, municipalities, and social organizations on solutions to urgent challenges in the areas of sustainability, digitalization, economy, and health.

Crucial for the future

“Especially at a time when we, as a university of applied sciences, must closely examine our expenditures, we believe it is important to strengthen regional collaboration. This is not only crucial for the quality of our education but also for the societal challenges we face together,” says Gerard van Assem, member of the Executive Board. The campaign is an invitation to organizations, governments, and companies—large and small—to collaborate with HU students and researchers on innovative solutions.

Partners of tomorrow

The campaign also speaks to prospective students as our partners of tomorrow. We show them that at HU University of Applied Sciences Utrecht, they don’t have to choose between pursuing personal ambitions and making a meaningful contribution to the region—these go hand in hand. Our education offers every opportunity to develop talents and immediately apply them to benefit the region. In doing so, we demonstrate to future students, professionals, and partners what HU stands for.

Where everything comes together

The campaign went live on June 5 across various online channels. Starting in September, a targeted campaign will follow for specific audiences, including students, professionals, and employers. With this, we invite everyone to study, conduct research, work with us—or partner with HU. This is where everything comes together.

Learn more about the How? HU! campaign.