HU University of Applied Sciences Utrecht launches brand campaign to strengthen regional collaboration
How can we make the Utrecht region more sustainable, inclusive, and innovative—together? HU University of Applied Sciences Utrecht offers a clear answer with its new brand campaign How? HU! Starting June 5, HU is actively positioning itself as a partner for regional collaboration and social impact.
The campaign How? HU! marks the launch of a multi-year brand strategy aimed at strengthening HU’s position as a socially relevant knowledge institution.
Developed in collaboration with Happy Horizon, the campaign emphasizes that HU is a place where education, research, and the professional field converge. Every day, HU works together with businesses, municipalities, and social organizations on solutions to urgent challenges in the areas of sustainability, digitalization, economy, and health.
Crucial for the future
“Especially at a time when we, as a university of applied sciences, must closely examine our expenditures, we believe it is important to strengthen regional collaboration. This is not only crucial for the quality of our education but also for the societal challenges we face together,” says Gerard van Assem, member of the Executive Board. The campaign is an invitation to organizations, governments, and companies—large and small—to collaborate with HU students and researchers on innovative solutions.
Partners of tomorrow
The campaign also speaks to prospective students as our partners of tomorrow. We show them that at HU University of Applied Sciences Utrecht, they don’t have to choose between pursuing personal ambitions and making a meaningful contribution to the region—these go hand in hand. Our education offers every opportunity to develop talents and immediately apply them to benefit the region. In doing so, we demonstrate to future students, professionals, and partners what HU stands for.
Where everything comes together
The campaign went live on June 5 across various online channels. Starting in September, a targeted campaign will follow for specific audiences, including students, professionals, and employers. With this, we invite everyone to study, conduct research, work with us—or partner with HU. This is where everything comes together.
Learn more about the How? HU! campaign.
Utrecht Science Week: Art and science unite at the Betweter Festival on 25 September
From 25 September to 4 October, the Utrecht Science Park will be alive with curiosity and exploration during the annual Utrecht Science Week. For over a week, the Utrecht Science Park opens its doors to everyone interested in both applied and fundamental science. In close collaboration with various partners, a diverse programme is put together, with special focus on themes such as sustainability and health.
Record number of children from across the province of Utrecht meet researchers
A morning spent interviewing, pipetting or philosophising with researchers from Utrecht. That’s what 3,400 children from Utrecht did on the morning of Wednesday 1 April during the eleventh edition of Meet the Professor. 280 researchers from Utrecht cycled to primary schools in the city and surrounding area to show the children who they are, what they do and what sparks their curiosity. In pairs, because research is something you do together.
ALS gene discovery forms basis for treatment development
Researchers at UMC Utrecht’s ALS Center have found new genetic abnormalities that play a role in the development of ALS. As a result, the group of patients in whom the cause of the nerve and muscle disease can be pinpointed has grown from 20 to 25 percent. The finding also helps to better understand ALS and may eventually contribute to the development of targeted treatments for some of the patients.
