October 6, 2020

On 6 October, the new book ‘7 Roles to Create Sustainable Success’ of Carola Wijdoogen, cofounder and director of Sustainability University Foundation and former CSO of NS,  will be launched internationally. The book 7 Roles focuses on the specific skills that (future) professionals and organizations need to accelerate sustainable development. Due to the tightened corona measures, the webinar cannot be livestreamed at the book launch. The webinar will be recorded and a video of the webinar will be published on this website shortly.  

Watch the personal video message of Carola Wijdoogen here


Read the press release about the international book launch “7 Roles to Create Sustainable Success”

About the book
A practical guide for sustainability and CSR professionals

7 Roles is a new science-based approach to accelerate sustainable action in business and a practical guide to be(come) a successful (sustainability) professional. On an organizational and personal level, it shows how to effectively translate) sustainable strategies into innovation and impact. And how to improve (sustainability) skills and increase value for business and post-pandemic society.

Which roles and practices do you adopt to effectively guide businesses towards a sustainable future? And what skills and competencies do you need to establish sustainable transformation? In 7 Roles to Create Sustainable Success, Carola Wijdoogen shares the insights of 25 professionals around the world and her own experiences as Chief Sustainability Officer of Dutch Railways (NS), which she helped transform into a climate-neutral, circular and inclusive railway company; for example, the Netherlands was the first country in the world with trains running on 100% wind power. The innovative science-based 7 Roles approach is explained using an excellent collection of practices and anecdotes from (among others) Kate Raworth (Doughnut Economy), Todd Cort (Yale SOM) and CSOs of companies like Ingka Group, Levi Strauss & Co., Interface Europe, Unilever Benelux, Microsoft, Kellogg Company, Interface Europe, KPN, Philips International B.V, DSM, AkzoNobel, Ingka Group and Google.

Order the book

Title:                             7 Roles to Create Sustainable Success
Author:                         Carola Wijdoogen
Publisher:                     Stichting Sustainability University in cooperation with Amsterdam University Press
Numer of pages:          208
Language:                    English
Price:                            29,75 € / 24,99 £ / 29,99 $ (paperback)
                                     19,99 € / 18,99 £ / 23,99 $ (e-book) 
Order:                           Amsterdam University Press
Paperback:                   ISBN/EAN: 978-90-829497-4-2
E-book:                         ISBN/EAN: 978-90-829497-5-9

Carola Wijdoogen